What Impact Does Our Preferences Have - Coolcatinvite

What impact does our preferences have


Most times we think our preferences affect our decisions or make up our choices, humans are known to have likes and dislikes, what they want and what they don’t want and sometimes they wonder how their likes and dislikes reflect with their everyday life choices.

Do we end up following through on what we say we like to do or not, what impact does our preferences have when we step out of our doors and get with family or colleagues?

Preferences can be said as the greater liking for one alternative or others and we can talk about choices as an act of choosing between two or more possibilities.

Our preference is our decisions of what we want and what we don’t want, our choices is us putting our preferences into consideration. we all have found ourselves in this situation

I can remember one time I took my sister out shopping and we happen to come across a very beautiful dress, this dress happens to come in two colors.

One a color she swore never to wear in her life and the other color she has almost filling her wardrobe probably because she loved that color or what, who knows, but while standing in front of this two colors I was expecting an easy choice from her, like this is the color you have everywhere in your wardrobe while not pick this same color and add to your collection let’s move on to more important issues

To my greatest surprise, we spent hours debating on these two different colors of the dress and how one fits and the other doesn’t fit, I swear I almost went crazy but after all said and done she picked the color she swore to never wear and walked towards the cashier with a full-blown smile on her purchase saying how all her friend is going to go crazy with this dress, she was ready to slay in this color she swore to never put on

Now when you think about what you just read if you are a guy you will say that’s how women always behave but even men are victim to cognitive dissonance.

You might be thinking about what is cognitive dissonance and how does this relate to our preferences and choices but first of let’s look at what cognitive dissonance is

Cognitive dissonance is the state of having inconsistent thoughts, belief, or attitudes, especially as relating to behavioral decisions and attitude change, cognitive dissonance affects our decision even when we don’t seem to notice, I have gone to bed saying I will put on blue jeans the next day and woke up feeling like wearing the black jeans instead and going along to deceive and convince myself why the black jeans were better

What happened with my sister is her cognitive dissonance colliding with her so-called preferences even though she knew she hated that color she stood right there and convinced herself why that color will fit and make her friends jealous, at that point, her preferences didn’t matter at all, at that point her choice cheated on her preference

We like to think our likes and dislikes are important, we get to meet someone new and all we want to know is what they like and what they dislike and everything that gets to do with their choices in life but every time just as it has proven before, our preference is just myth we hold in our head to just have a form of personality and anchor to our life  

Many a time our preferences don’t affect or influence our choices in everyday life, we just say them and want to believe them.

Our choices are mostly influenced by what is in our grasp at that moment, by the things we could see and feel, and in a situation where our preferences are not in the box, we cheat on our likes and dislikes.

We, humans, have a nature of wanting and when our wants don’t match what is on the table we self-deceive ourselves even to those things we claim we don’t like and will never do for reasons scientifically proven and consciously unknown to us.

This is where I end today’s article, I hope you had fun reading it and ready to implement this into your life. Remember this is an open discussion and your comment is expected.

You can check out my books, Why relationships fail (uncovering the truth and finding solution) here and 31 days of self-development (getting out of the victim mindset) here. A little investment into knowledge can be that great change you have waited all your life for.

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